[TITLE] ‘behind the brand-lending tree’ _ brand partnership_history  [PROJECT] develop a promo brand for HISTORY utilizing the story of Lending Tree - as told by it's founder - Doug Lebda. [PROCESS] visual reference and image exploration provided a storyboard - from which a shoot with script (2 cams) provided footage - treated - after multiple edit options - and background 'support' art was added in composite  [RESULTS] broadcast and digital versions of the spot were delivered to client.