* [HONORABLE MENTION - CYNOPSIS MODEL AWARD, 'BRANDED VIDEO']

[TITLE] this day in history _ ’fitbit’_ history/a+e   [PROJECT] as a second installment, develop the 'this day in history' brand and create a marketing spot featuring the history of the fitbit while featuring sponsor, AARP's fitness/health culture. [PROCESS] a detailed storyboard provided a narrative with which to shoot AARP 'fitness' talent, and feature AARP's health support product.  [RESULTS] ;60 broadcast media spot, ;60 social 1X1 spot